Universal Audio releases Verve Analog Machines Plug‑ins (incl. Freebie)

Universal Audio has introduced Verve Analog Machines and Verve Analog Machines Essentials – two plug‑ins that let users easily add colorful retro saturation effects to their pop, hip‑hop, lo‑fi, electronic, rock, and experimental music.

UAD Verve Analog Machines puts vintage sound and vibe at the ready, providing 10 UA‑designed effects machines with settings that are super easy to dial in. Both plug‑ins feature UA's award‑winning analog emulation expertise under the hood – giving users multiple flavors of classic reel‑to‑reel tape sound, plus tube and solid-state preamps for adding big studio sound to vocals, synths, guitars, and more.

Verve Analog Machines feature intuitive controls and presets galore, allowing music makers to easily thicken, brighten, transform, or destroy their sounds in a fast, organic, and totally musical way.

Ryan Wardell, UA Director of Software, commented:

We really want people to get creative with true‑to‑life analog tones. Verve Analog Machines gives music producers and beatmakers a sleek, fun collection of machines to experiment with everything from gentle warmth to sonic obliteration.

Verve Analog Machines
$99 until April 30th, then $199

With 10 retro‑futuristic tone machines, Verve Analog Machines gives creators subtle tape warmth and hi‑fi tube saturation to full on distorted textures and more.

Key Features:

• Add analog sound to your recordings with 10 easy-to-use machines.
• Get quick tone‑shaping with simple controls like drive, tone, and tape warble.
• Give kicks, snares, and synths gritty tape textures or add tube warmth to vocals, guitar, bass, or your entire mix.
• Make mixes sound instantly more expressive and alive with retro‑futuristic analog sounds crafted by UA.
• Use with any DAW — Mac or PC — no UA hardware required (AAX, Audio Units, VST).

Verve Analog Machines Essentials
Free until April 30th, then $99

With four retro-futuristic tone machines, Verve Analog Machines Essentials gives creators subtle tape warmth and hi‑fi tube saturation to full on distorted textures and more.

Key Features:

• Add analog sound to your recordings with 4 easy‑to‑use machines.
• Give kicks, snares, and synths gritty tape textures or add tube warmth to vocals, guitar, bass, or your entire mix.
• Make mixes sound instantly more expressive and alive with retro-futuristic analog sounds crafted by UA.
• Use with any DAW — Mac or PC — no UA hardware required (AAX, Audio Units, VST).

Through April 30th, 2024, anyone can redeem their free Verve Analog Machines Essentials plug‑in at uaudio.com and with participating retailers.

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